A FirstStep.me Fashion Design feature
"We want to be perceived as the champion of fashion underwear."
The success of Björn Borg has drawn both attention to the brand and raised a few eyebrows. However their approach to designing a fashion label has been internationally sound and at the same time risqué. Providing a groundbreaking and a modern design mix which is making them become one of the trendiest fashion statements around!
The real question is: how do we harness this demand, creativity and valued technology generation?
We could sit back and wait for the next recycled mobile phone or tablet that doesn’t quite meet our expectations, perhaps place a hash tag somewhere…or maybe we could rather use our imagination and start creating, manufacturing and inspiring the world around us.